Introduction: Navigating Reddit’s Wealth of Community Knowledge

Welcome to the world of Reddit, if you’ve never been, it’s a unique platform teeming with real-time insights and valuable knowledge for every genre/subgenre of well… Life, that you could imagine.

Unlike traditional information sources, Reddit offers a diverse and interactive space where industry trends, strategies, and experiences are shared freely among a global community of experts and enthusiasts.

Whether you’re seeking market insights, innovative tech solutions, or networking opportunities, Reddit’s vibrant communities offer a wealth of information that can enrich your professional journey.

Top Subreddits for Real Estate Mastery

Reddit hosts a plethora of subreddits, essentially these are categories & spaces where people of like minded interests gather to discuss a topic / share news. These subreddits serve as treasure troves for real estate agents seeking to deepen their insight from outside of their bubble. If you take part in forums or groups in Facebook, it’s a lot similar with a bit more anonymous input.

In this section, we will highlight the top subreddits for real estate agents. These communities offer a blend of expert advice, peer support, and real-world case studies, making them invaluable resources for both seasoned professionals and those new to the industry.

Top Subreddits for Real Estate Professionals

Here’s a list of top subreddits for REALTORS® to get to know the Reddit community. 

r/realestateinvesting – 1.8M

Gain valuable investment knowledge and network with investment oriented Redditors

With almost two million members, this is one of the largest reddit communities on real estate. If you just want to join one community, this should be it. 

It talks about everything a real estate investor might be interested in. It encompasses topics from discussing housing finance to sharing the latest industry insights. 

r/RealEstate – 804K

Currently standing at 804K+ members, r/RealEstate is the second-largest subreddit on real estate. Unlike the previous sub, this channel discusses consumers, investing, mortgages, loans, and similar topics. 

Hence, this is a more information-packed channel. The members are pretty active, and you can expect around 100+ new posts every 24 hours. 

r/Landlord – 132K

r/realtors – 91K

r/CommercialRealEstate – 75K

r/REBubble – 98K

r/RealEstateTechnology – 23K

r/Real_Estate – 16K

This is another popular, all-encompassing real estate sub. Here, you will find the members talking about real estate, wholesaling, wholesale houses, and real estate advice. 

The sub is a great starting point for beginners. Some of the recent discussions include the career prospects of real estate, buying vs renting, negotiation tips, and similar things. 

r/zillowgonewild – 154K

Leveraging Reddit for Real-Time Market Feedback

Reddit is not just a platform for discussion; it’s a goldmine for real-time market feedback directly from consumers, investors, and industry peers. Engaging with subreddit communities allows real estate professionals to tap into live sentiments, gauge reactions to market changes, and understand the firsthand impact of economic events on the property sector. This immediate pulse can be invaluable for adjusting strategies, forecasting market trends, and making informed decisions. By analyzing discussions, upvote patterns, and comment sentiments, professionals can extract actionable insights, identify consumer pain points, and even predict upcoming market shifts. Incorporating this real-time data into your business strategy can provide a competitive edge, ensuring your approach is aligned with current market dynamics and consumer preferences.

Building Your Professional Network on Reddit

Reddit offers a unique opportunity to build and expand your professional network within the real estate industry. By actively participating in relevant subreddits, you can connect with other professionals, share expertise, and establish your reputation as a knowledgeable industry player. Engage consistently by providing insightful comments, sharing your experiences, and offering advice. This proactive involvement can lead to meaningful connections, potential collaborations, or mentorship opportunities. Networking on Reddit goes beyond just making contacts; it’s about contributing to a community, learning from peers, and staying informed about industry developments. Embrace the platform’s collaborative environment to enhance your professional relationships, discover new business opportunities, and stay connected with the pulse of the real estate world.

Reddit as a Tool for Competitive Analysis

Understanding your competitors is crucial in the real estate market, and Reddit can be a valuable resource for competitive analysis. Subreddits dedicated to real estate often feature discussions about different companies, new market entrants, and innovative industry practices. By staying active on these forums, you can keep an eye on your competitors’ moves, gather insights on how they are perceived by the market, and adjust your business strategies accordingly to maintain a competitive edge.

Other Helpful Subreddits 

These channels may not talk about real estate directly but are related in one way or another. 

r/propertypros

r/LeaseLords

r/HomeImprovement

r/sales

r/Entrepreneur

r/SEO

Focusing on Search Engine Optimization strategies crucial for realtors aiming to enhance their online visibility and attract more leads

r/PPC

r/ContentMarketing

r/AutomatedMarketing

r/LuxuryRealEstate

Should You Take Real Estate Advice From Reddit?

Leveraging Reddit’s Diverse Real Estate Insights: A Strategic Approach for Professionals

Reddit emerges as a dynamic platform encompassing a broad spectrum of discussions, even in the realm of real estate. It’s a place where conventional wisdom meets new agents driving cutting edge agendas, and offering a tapestry of content that ranges from grounded, everyday advice to the exploration of niche, specialized domains. The platform’s community-driven nature fosters a rich tapestry of insights, blending personal stories with professional expertise, thereby providing a multifaceted view of the real estate landscape.

For real estate professionals, Reddit offers a panoramic lens into the industry, presenting an opportunity to tap into a live pulse of market trends, consumer sentiments, and peer-driven wisdom. Yet, the very diversity that makes Reddit invaluable also calls for a strategic, discerning approach to engagement. The open-ended structure of the platform means it’s a melting pot of insights, but not all are vetted or equally valuable.

Verify Before Trusting Reddit Posts

Remember, the anecdotal advice and personal experiences shared on Reddit should be a starting point for your research, not the conclusion. While many users are indeed knowledgeable, their advice should be corroborated with verified sources or consulted with industry experts, especially when making decisions that carry significant financial implications.

Context is Key

Real estate is inherently local. Advice that holds true in one market may not apply in another due to varying legal, economic, and cultural factors. Engaging with location-specific subreddits can provide more targeted insights, but even then, it’s essential to cross-reference this information with local market data and professional advisories.

Trendspotting and Market Sentiments

Where Reddit truly shines is in its capacity to reflect the real-time sentiments and emerging trends within the real estate sector. For professionals, this can be invaluable for staying ahead of market shifts, understanding consumer behavior, and identifying new investment opportunities. The collective wisdom of a large, engaged community can sometimes spot trends before they become mainstream.

A Community of Peers

Beyond individual advice, Reddit offers a platform to connect with a community of peers. Subreddits dedicated to real estate professionals can be a space for sharing experiences, strategies, and industry news, fostering a sense of camaraderie and collective growth.

In conclusion, while Reddit is a treasure trove of information and community insight, its content should be navigated with a critical eye and a professional mindset. Integrating the platform’s grassroots knowledge with your professional acumen can enhance your understanding and approach to real estate, provided you remain discerning and judicious in applying what you learn.

And, Finally…

A Quick Guide to Navigating Subreddit Norms

Each subreddit operates under its own set of guidelines, and adhering to these is crucial—stray from them, and you might find yourself barred. It’s wise to familiarize yourself with the specific dos and don’ts, which you can usually find in the subreddit’s “About” section or through any moderator communications you receive.

Given the platform’s open-access nature, it’s easy for unverified information to circulate widely, so always make sure to verify the facts.

And remember, Reddit’s environment allows for anonymous or pseudonymous participation, which is great for freedom of expression but also a reminder to be cautious about how much personal information you share.

Dive into the best of Canadian real estate with our curated list of podcasts and YouTube channels for 2024. Perfect for agents, investors, or anyone keen on the market, these picks offer insights, trends, and the wisdom of industry leaders. Stay ahead in the game with content that educates, inspires, and connects. Let’s explore these must-follows and level up your real estate knowledge today.

YouTube stands as a beacon for agents looking to create content that resonates on a personal level, beyond the conventional. It is where your properties do not just get listed but come alive through stories told in high definition. For the savvy real estate professional, YouTube is not just a channel; it’s a stage where the spotlight shines on your expertise and listings alike.

I’m calling it now (if it hasn’t already happened) but one Comedian WILL become a REALTOR® and will leverage their reach and content to grow a career in the space. While we all know Bill Burr couldn’t get through one house showing, we definitely know he could entertain clients during one if he was in the mood, and by entertain we mean insult them until they bought the place or left crying.

The art of entertaining is a requisite, especially when you’re trying to appeal to prospective homebuyers. Gone are the days of simply showcasing a home’s features. Today, it’s all about the experience, the narrative, and yes – sometimes even the humor. While this may not hit home with all clients, in a fun twist, we’ve imagined some of the top comedians as REALTORS®, curating content in their signature comedic styles. So, let’s embark on a tour that’s sure to leave you in stitches, and maybe even with a newfound appreciation for that old house with “character.”

… And hopefully a few new jokes to sail you through showings.

• Tom Segura – The Blunt, No-Nonsense REALTOR®
• Comedian Bert Kreischer AKA The Machine
• Andrew Schulz the real estate agent ROASTS his clients
• Kevin Hart The Larger Than Life REALTOR®
• Amy Schumer The REALTOR® With A Feminine Touch
• Louis CK The Observational Agent
• Ricky Gervais: The Unapologetically Honest REALTOR®
• Bo Burnham: The Millennial Home Guru

Tom Segura – The Blunt, No-Nonsense REALTOR®

“Cutting Through the Realty Rhetoric with Tom Segura”

You ever walk into a house and think, ‘Man, this place has character!’? What that really means is it’s old, and you’re probably going to find some surprise mold. It’s like dating in your 40s, you’re not getting something fresh off the market, but at least there’s a story there.

I showed this couple a house with an open concept. They loved it. I said, ‘Just remember, open concept also means no privacy. You’re gonna hear EVERYTHING. Hope you like the sound of your partner’s bathroom habits.

So I was showing this place downtown, and the guy asks about the noise level. I tell him, ‘Well, it’s downtown, so it’s lively.’ He goes, ‘But I need my peace and quiet.’ I’m like, ‘Buddy, you’re in the heart of the city. The only peace you’re getting is a piece of that food truck gyro at 3 AM. And trust me, it’s worth every honk and shout

Had a lady ask for a house with ‘character’. So I show her this old, charming place. We walk in, and it’s got those creaky wood floors, you know? Every step is like the house is talking to you. She’s loving it. But then we hit the upstairs, and there’s this room with creepy old wallpaper. I swear it looked like something out of a horror movie. She goes, ‘What’s the story here?’ I’m like, ‘Well, it’s either a gateway to another dimension, or someone had a wild 70s party. Either way, it’s a conversation starter.

People keep talking about wanting a ‘smart home’. I showed a house where you could control everything with an app. Lights, thermostat, even the blinds. But here’s the thing: the previous owner was a tech whiz. Halfway through the tour, the blinds start going up and down on their own. I’m trying to play it cool, but inside I’m like, ‘Are we in a haunted tech demo? Is this what the future looks like? Ghosts sending you passive-aggressive thermostat adjustments

Comedian Bert Kreischer AKA The Machine

Bert Kreischer AKA “The Shirtless Salesman” Bio: Who needs professionalism when you’ve got Bert? Famously known for his shirt off and being Tom Segura’s side kick, Bert brings a unique approach to real estate. Maybe it’s his tendency to conduct house viewings without a shirt, or perhaps it’s his infectious (and slightly concerning) enthusiasm for basements. Either way, with Bert, you’re in for an… interesting experience.

I’m giving a tour of this massive mansion, right? We get to the basement, and it’s basically a full-blown club. I’m like, ‘This is where you host your next shirtless rave. I’ll be the headliner. And trust me, once I get going, you’ll want to join in. Ever party with the Machine in a mansion basement?

We couldn’t think of any other content of Bert. 

Andrew Schulz the real estate agent ROASTS his clients

Known for his sharp wit and no-holds-barred comedy, Andrew Schulz takes the real estate game to a whole new level. Imagine home tours filled with clever jabs, playful digs, and of course, unforgettable roasts. Whether you’re looking to buy or sell, Schulz guarantees a real estate experience that’s as entertaining as it is enlightening.

This fashion-forward couple walks in, decked out head to toe in the latest trends. They start critiquing the house’s aesthetics, talking about how they’d change the color palette, update the fixtures, the whole nine yards. I say, ‘I get it, you want your home to be as on-point as your outfits. But remember, houses are like fashion: What’s ‘in’ now will be laughable in a decade. You sure you want to turn this place into the bell-bottom jeans of homes?

Here’s Ms. Spiritual, draped in every gemstone known to man, talking about aligning the house’s chakras. I nod, take a deep breath, and say, ‘This house has seen eras, wars, and revolutions. But sure, let’s make sure it vibes with your morning meditation playlist. If it doesn’t elevate your soul, at least there’s an elevator for your convenience.

This tech bro walks in, wearing those shoes that light up, probably thinks he’s on the cutting edge because he made a website once. He’s rambling about needing a ‘smart home’. I lead him to the most vintage room and say, ‘This is the epicenter of intelligence. If these walls could talk, they’d probably ask what happened to real talent. But don’t worry, we can always install a voice assistant to remind you to water your single plant. It’s the only thing relying on you

Kevin Hart The Larger Than Life REALTOR®

Though he might joke about his stature, Kevin Hart’s presence in the real estate world is undeniably gigantic. Bringing his infectious energy and family-oriented humor to every transaction, Hart ensures that every client feels like a superstar. With Kevin, it’s not just about square footage; it’s about the size of the laughs.

I had this open house scheduled, right? Big place, beautiful backyard. Thought it’d be a great idea to have a family BBQ out there, you know, to show potential buyers how ‘lively’ it can get. I invite my kids, thinking they’ll help out, maybe even charm the visitors. Wrong move. As soon as we light the grill, my son decides he’s the ‘Grill Master’. Kid’s never cooked a day in his life, but he’s out here flipping burgers like he’s on a cooking show. Meanwhile, my daughter’s giving house tours, but she’s making up wild stories for every room. ‘This? Oh, this is the room where they filmed a movie.’ What movie? She doesn’t know, but apparently, it starred a unicorn. Clients are looking confused, kids are running the show, and I’m just there trying to keep up.

Clients are looking confused, kids are running the show, and I’m just there trying to keep up. One of the clients asks, ‘Does the house come with the entertainment?’ pointing at my kids. I laugh, ‘For the price I’d sell them to you, but returns aren’t accepted!’

Amy Schumer The REALTOR® With A Feminine Touch

Amy Schumer has always been unapologetically herself, and her approach to real estate is no different. Blending her signature style of edgy, relatable humor with a keen sense for property value, Schumer provides a home-buying experience that’s as empowering as it is hilarious.

I’m showing this condo to a young couple, and they’re all about the aesthetics. The lady’s like, ‘I love the minimalist vibe. Less is more, you know?’ I nod and say, ‘Absolutely. That’s why

I wear minimal makeup. Not because I can’t do a winged eyeliner without looking like a raccoon.’ Her boyfriend laughs, but she’s giving me the ‘Maybe less talk is more?’ look.

This trendy guy walks in to my open house, checking out a bachelor pad. He’s like, ‘Is this place… date-friendly?’ I smirk and reply, ‘Well, the walls are thick, but not ‘Amy Schumer stand-up special’ thick. Keep it PG-13 and your neighbors won’t write you a sitcom.’ He blinks, probably rethinking his lease… and his dating strategy.

I’m with this super eco-conscious client. Wants everything green – solar panels, compost, the works. She asks about the previous owner and I say, ‘Oh, he was green too. Only in the sense that he was new to adulting. Left his plants out in a snowstorm and thought recycling was a type of cycling class. But hey, you live, you learn, and sometimes you kill a cactus or two

Louis CK The Observational Agent

Louis CK has always had a knack for pointing out the absurdities of everyday life. In the real estate world, he’s the agent who’s been through every possible scenario and is never afraid to share his candid, often self-deprecating insights. With Louis, you’re not just getting a home; you’re getting life lessons, laughter, and a few stories you might not want to share at dinner parties.

You ever notice how everyone wants a house with ‘character’? By ‘character’, they mean problems. That’s like dating someone because they have ‘personality’. You’re just asking for a wild ride.

I showed a young couple a house, and they asked if it’s a good place to start a family. I’m like, “Sure, if by ‘start a family’ you mean arguing about mortgage rates and yelling at kids not to draw on the walls.”

I once sold a house with a ‘fixer-upper’ tag. That’s just a cute way to say, “You’ll spend every weekend at the hardware store and still won’t fix everything.”

Everyone wants an open concept home. Do you know what open concept really means? It means you can’t escape the sound of your spouse’s Zoom meetings.

People ask if a house is ‘kid-friendly’. No house is kid-friendly. Kids are like tiny tornadoes. They’ll turn any place into a disaster zone in under five minutes.

Home inspections are like physicals. You know you need one, but you’re terrified of what they’ll find.

So, I had this client, right? Single guy, mid-40s. He wanted a “bachelor pad” in the heart of the city. I showed him this sleek, modern condo. He’s looking around, nodding, trying to act all impressed. But I could tell he was out of his depth. I say, “You realize the only plants you’re going to keep alive in here are the plastic ones, right?” He laughed, then asked if the place came with a manual.

Had a family once, looking for their “forever home.” As we’re touring this beautiful suburban place, the kids are running around, the wife’s already planning where to put the Christmas tree, and the husband’s just staring at the garage. I lean in and whisper, “That’s going to be your sanctuary, isn’t it? The one place you can escape the madness.” He just nodded, a tear in his eye.

Ricky Gervais: The Unapologetically Honest REALTOR®

Ricky Gervais, known for his no-filter, sometimes cringe-worthy humor, has a knack for pointing out the inconvenient truths. In the real estate world, Gervais is the REALTOR® who says what everyone’s thinking but is too polite to mention. If you’re looking for someone to sugarcoat things, he’s definitely not your guy. But if you want brutal honesty and a good laugh during your house hunting journey, Ricky’s your man.

Ever walk into one of those houses that’s described as ‘cozy’ online? Yeah, ‘cozy’ is just estate agent speak for ‘You’ll bang your elbow on three different walls just getting to the kitchen.’ But, on the plus side, you’ll always be within arm’s reach of a wall to bang your head against when the reality of your mortgage sets in.

I had a couple asking about the ‘history’ of the house. I told them, ‘Well, it’s old. Like, really old. It’s seen things. Probably some stuff from the 70s that’s best left in the 70s. But on the bright side, the walls won’t talk. They might crumble a bit, but they won’t spill your secrets.’

You ever get those clients who want a ‘project’? They see a run-down place, and their eyes light up like they’ve just seen a blank canvas. I think, “Are you sure? Because from where I’m standing, it looks less like a canvas and more like someone’s failed DIY project.” But hey, to each their own disaster.

Someone once told me they wanted a home with ‘good energy’. I pointed to the light switch and said, ‘There you go. Loads of energy. And it’s all good when you pay the bill on time.’

This guy asks if the house has any ‘unexpected features’. I reply, ‘Well, the previous owner mentioned a ghost in the attic, but that’s probably just the old plumbing. Or… you might get a new roommate who doesn’t contribute to the mortgage. Either way, it’s a conversation starter.’

A lady was concerned about the house’s carbon footprint. I told her, ‘Well, the carbon footprint might be a bit heavy, but on the upside, the actual footprints on the carpet are minimal.’

Bo Burnham: The Millennial Home Guru

Bo Burnham has made a name for himself with his introspective, witty, and sometimes painfully accurate observations of millennial life. As a REALTOR®, Bo brings his unique perspective to the housing market, blending humor, music, and a touch of existential dread. With Bo, you’re not just finding a home; you’re embarking on a journey of self-discovery… with a side of irony.

So, there’s this young couple, right? They’re looking for their first home, full of dreams and Pinterest boards. I show them this trendy, minimalist loft. As they’re gushing over the exposed brick and industrial lighting, I pull out a ukulele and sing, “Here’s a place where you can pretend you’re not drowning in student debt, and avocado toast is just a breakfast choice, not a lifestyle.”

Had this tech-savvy guy come in, wanting the ultimate smart home. He’s talking voice assistants, automated lights, the works. I show him a place, and as he’s marveling at the tech, I say, “You realize the house is now smarter than both of us, right? It’s probably judging our life choices as we speak.”

I’m hosting an open house for this chic urban apartment. It’s all going well until this older gentleman walks in, scoffing at the modern decor and open floor plan. He says, “In my day, homes had walls and privacy.” I nod, pull out a keyboard, and start playing a soft tune, “In a world of open concepts, where can we hide our existential crises?”

A young woman is looking for a place with “personality.” I take her to this quirky, vintage townhouse. As we’re exploring, she’s drawn to this little nook under the stairs. I say, “That’s where you can sit, sip your artisanal tea, and ponder the meaning of life… or just scroll through Instagram. Same thing.”

You know those artsy folks who want a home that’s also a “creative space”? I had one come in, looking for inspiration. I show her this loft with huge windows, natural light pouring in. She’s in awe, already planning where to place her easel and paints. I lean in and whisper, “Just remember, every sunset you paint is one day closer to the inevitable embrace of time.” She just blinked and said, “I’ll take it.”

Need some more REALTOR® comedy material?

One-Liners

Short and easy to remember real estate jokes that deliver a punchline in one sentence.

• Every house is a building, but not every building is a home.
• I sold a color-blind man a home. It was a gray area.
• House hunting is the only hunting I enjoy.
• Why did the realtor go to school? To improve her “listing” skills!
• Elevators in homes are uplifting.
• My favorite exercise is running late to house showings.
• The only walls I like to build are the ones around houses.
• Ever seen a haunted house? Every home has its ghosts!
• Why did the home go to therapy? It had too many issues.
• Basements are stories, just below the surface.
• Perfect for “Netflix and actual chilling” – the HVAC system is top-notch.
• This house isn’t just a want, it’s a “need” – like your morning avocado toast.
• This house is so sustainable, it practically invented plant-based living.

One of our favorite REALTOR® comedy sketches