While New York City might be home to the infamous “pizza rat” and a plethora of jokes about its notorious pests, it seems the city has some competition. Atlanta has recently been crowned with the unenviable title of having the highest combined rat and cockroach sightings in 2021, with a whopping 166 per 100,000 residents. This data, sourced from a study by Doctor Sniffs, a New York-based pest inspection company, might raise eyebrows, especially when cities like Miami, Washington D.C., and Boston also rank higher than the Big Apple in pest sightings per capita.
A Unique Opportunity for Real Estate Agents:
For real estate agents, this data isn’t just a quirky factoid; it’s an opportunity for marketing content. Here’s how.
- Educate and Inform: Agents can use this information as a conversation starter with potential buyers or sellers, especially in these markets. By addressing the issue head-on and providing solutions or recommendations, agents can position themselves as knowledgeable and proactive.
- Marketing Angle: In cities with lower pest sightings, agents can highlight this as a unique selling point, especially for those moving from higher-ranked cities. Create a fun rivalry with another agent in a different city and tag them in their unfortunate news. Remember to keep it light hearted. Conversely, in cities with higher sightings, agents can emphasize areas that don’t have these issues or ways to mitigate them.
Shorts/Reels – Create engaging, short-form content that highlights the study’s findings in a fun and light-hearted manner. Use graphics, animations, or even humorous skits to convey the message and engage viewers.
Alternative Social Angles
- Infographics: Turn the data into a visually appealing infographic that breaks down the pest sightings by city. This can be easily shared across platforms and is more likely to be engaged with than plain text. Great for generating backlinks and SEO as you share this news with local outlets highlighting your city.
- Blog Posts: Write a detailed blog post analyzing the findings, offering solutions, and providing local resources for pest control. Share snippets of this post on social media to drive traffic back to your website and position yourself as an authority locally.
- Interactive Content: Consider creating polls or quizzes on social media platforms asking followers about their own experiences with pests. This not only increases engagement but also provides valuable insights into your audience’s concerns.
In conclusion, while pest sightings might not be the most glamorous topic, they offer a unique opportunity for real estate agents to engage with their audience, provide value, and position themselves as local experts. By leveraging this content effectively, agents can stand out in a crowded market and build lasting relationships with their clients.
And remember, Agent Forum is going to become the leading real estate network, with you and us at the helm, contact the team to collaborate.
Real Estate License1 year ago
