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Cody Tritter



In an age where content is king, repurposing can be seen as the crown jewel. With a survey suggesting around 21% of REALTORS® employing AI to create and make their jobs easier and that number will only continue to grow.  In this guide, we delve deep into the AI tools real estate agents use, and how AI can enhance your daily operations.

This video by Jeff Su will is a great place to get started with ChatGPT and how to leverage prompts to ensure you’re getting the best outputs.

How to use ChatGPT as a real estate agent

There are many ways to leverage AI, but if you’re just entering the space, we suggest ChatGPT, staying ahead of the curve is crucial. Enter ChatGPT, an artificial intelligence tool that’s revolutionizing the way real estate agents work. Here’s how you can harness its power:

Crafting Listing Descriptions
One of the first things REALTORS® started doing was leveraging the writer to Writing a compelling listing description can be challenging. With ChatGPT, you can input property details and request a description in a specific tone, be it luxurious or cozy. The AI will craft a captivating description, saving you time and effort.

Script Creation for Lead Generation and Campaigns
Whether you’re reaching out to expired listings, FSBOs, or potential clients, ChatGPT can generate scripts tailored to your needs. Input the scenario, give it samples of your previous work, and the AI will provide a script to handle objections, engage clients, or write ad copy.

Video Topics & Scripts
Struggling with content ideas for your socials? ChatGPT can suggest topics based on common questions or challenges faced by your target audience. Start off and describe your ideal client, and how to market to them, ask questions about what topics you could cover. Whether you’re creating short TikToks or longer YouTube videos, ChatGPT can generate incredible scripts. The more detailed your prompt, the more tailored the script will be to your needs – you can ask it to include humor or other references.

Email Marketing
From announcing new listings to promoting your latest YouTube video, ChatGPT can draft emails for various purposes. Specify the content, tone, and target audience, and the AI will craft an engaging email for your database.

Blog Articles
Turn your video content into written articles with ChatGPT. Provide a video transcript, and the AI can transform it into a blog post, you can get more advanced with premium ChatGPT and plugins allowing you to pull the script from any video and transcribe it to a blog. Alternatively, you can request articles on specific topics to give you inspiration and assistance in crafting the right messaging to your readers.

Alternatives to ChatGPT: Assists in developing content for anything, including scripts, drips, and emails.

Google Bard

More Advanced & Adventurous?

Here’s a few more advanced ways you can use AI.

With automations and Canva, you can leverage ChatGPT to create social content including Instagram posts (with words) in bulk, guides, and much more.

More Innovative AI REALTOR® uses

  • Transform property descriptions into dynamic video tours – Utilize AI tools like Chat GPT for crafting captivating scripts. Remember, it’s not just about property specs; inject humor, storylines, and more.
  • Distill comprehensive property reports into succinct, shareable content for social platforms such as Twitter and Instagram.
  • Enhance property listings by integrating compelling visuals tailored for platforms like Facebook and Pinterest.
  • Design location-focused landing pages inspired by podcast episodes or email discussions.
  • Refashion in-depth property listings into enticing marketing collateral targeting prospective buyers with Luminar Neo and Photoshop Beta
  • Turn raw real estate data into engaging visual representations, perfect for presentations or digital showcases.



    •  How we created 100 pieces of engaging Youtube shorts in under an hour


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AI - Artificial Intelligence

The Ultimate Guide to the Best AI Image Generators for Realtors

Cody Tritter



A showcase of AI-generated property imagery, demonstrating the power of AI tools in transforming real estate visuals.

The Ultimate Guide to the Best AI Image Generators and AI Image tools for REALTORS ®: How to Improve Your Real Estate Marketing Campaigns

If you don’t have a background in graphic design, you’re probably wondering where to start, and how the AI space can help take you from zero to hero QUICK. The good news is that AI image generators have changed the market for the better by allowing consumers to generate images and characters using text prompts. 

That’s right, if you’re just learning this, you can simply type to AI programs “Create me an image of a dog in black and white, make it a border collie, shot on a hassleblad at f/1.2, make it dreamy and enchanting so the viewer really connects with dog” 

ai generated image of a border collie

If you don’t find that to be incredible, stop reading now, this article won’t be for you!

Let’s dig into the game-changing field of artificial intelligence, demonstrating why the Best AI Image Generators are essential for real estate agents:

Why AI Image Generators Are Changing the Real Estate Game:

AI image generators for REALTORS ® may instantly transform regular property photographs into amazing masterpieces, increasing their overall appeal and desirability.

  • Virtual Staging Magic: What about empty spaces? Not a problem! AI solutions such can digitally decorate rooms, allowing purchasers to see the potential of a place and make it enticing to them.
  • Instant Transformation: AI image generators for REALTORS ® may instantly transform regular property photographs into amazing masterpieces, increasing their overall appeal and desirability.
  • Time Saving: No more spending countless hours editing images. AI image generators for real estate agents automate the editing process, freeing up your time to focus on other important areas of your real estate business.
  • Cost-effectiveness: Traditional staging may be costly. AI-powered virtual staging is a cost-effective option that increases the attractiveness of your listings while saving you money.
  • Consistency: It’s critical to keep your brand image consistent throughout all promotional materials. Canva’s templates and design recommendations help to keep your brand identity strong and identifiable.
  • Competitive Advantage: Standing out in a competitive market is critical. AI-generated images provide properties a competitive advantage, pulling attention away from less visually attractive offerings.
  • Increased Engagement: Eye-catching images increase engagement. Professionally edited photographs and virtual tours entice potential buyers to spend more time looking through your ads.
  • Increased Credibility: High-quality, visually appealing images improve your professional image. Clients are more inclined to trust real estate brokers who portray their homes in the best light possible.
  • Enhanced Marketing: From your PPC campaigns, to blogs, social media, infographics and even digital ads, there is a lot of space for AI content in the real estate industry, agents can do everything from creating characters of themselves (kids coloring book for clients) to Youtube thumbnails saving you time and $$$.

Best Artificial AI Image Generators for REALTORS® in 2023-24

Here are the top AI image generators for agents, allowing them to improve their marketing tactics, improve property listings, and, eventually, advance their professions. These are not ranked in a specific order, but watch this video to see my break down of the tools I am using most frequently and 


1. DALL-E 


DALL-E, developed by OpenAI, is a cutting-edge AI image generator that’s revolutionizing the way REALTORS® approach visual content creation. This powerful tool uses advanced artificial intelligence to generate images from textual descriptions, offering limitless possibilities for real estate marketing. Whether you need high-quality images of properties, imaginative visualizations of future developments, or creative marketing materials, DALL-E can produce them with just a few words of description.

What sets DALL-E apart is its ability to understand and interpret complex requests, turning abstract concepts into stunning visual realities. This means REALTORS® can create unique, eye-catching images that stand out in a crowded market. From realistic renderings of properties to artistic impressions of neighborhoods, DALL-E offers a level of creativity and precision that is unparalleled.

Moreover, DALL-E’s user-friendly interface makes it accessible to professionals regardless of their technical expertise. With DALL-E, REALTORS® can easily generate incredible images that align perfectly with their branding and marketing strategies, enhancing their online presence and attracting more potential buyers. The beautiful part about DALL-E is that it’s built into CHATGPT a tool you should be paying for as a real estate agent.

Here’s an incredible example of how effective these tools are. The three images after the ‘don’t buy an apartment’ are PAID thumbnails from Fiverr. The Last one is an AI generated image from Dusko Sremac, who just started to use the program!

Calgary Youtube Real estate agent Dusko Sremac

The text is pretty accurate if not spot on at times (something the others really struggle with) and accuracy in little items is far more on point (Calgary tower details). It’s also easy to use.

DALL-E Pros and Cons


  • High Accuracy
  • Creativity
  • User-Friendly


  • Limited Customization
  • Learning Curve

Much like Midjourney you can interact with DALL-E to modify and alter your requests. For example we asked for a border collie image earlier and this prompt gave us a dinosaur version

dinsoaur AI IMages


USING MIDJOURNEY FOR REAL ESTATE TEAMS Another popular tool is Midjourney. AI image designers are using it to bring their most fanciful dreams to life. When a user types a written prompt into the text-to-image generator of this AI, the AI searches its “training images” for a specific set of results. These photographs can then be enlarged or regenerated. Once you get the hang of it, you can easily utilize this incredible tool that can make precise and succinct alterations in response to only a few sentences. It’s also a lot of fun, to be honest.

You can propose that modifiers be applied to building types, materials, and architectural styles in addition to character modifiers, which will combine the style of anybody having an internet presence, such as an artist, photographer, or another architect.

I’ve been a big fan of Midjourney since I first got into the AI image creation space. I like that it pumps out four alternatives for you each time, the customization seems to be better, buit it does have it

Midjourney Pros and Cons


  • Versatility
  • Fun to Use


  • Subscription Model
  • Specificity
  • Not Great with Letters
  • Struggles with accuracy at times (Calgary tower depicted as CN tower for example)

housing bubble canada

Anyone who wants to experiment with artificial intelligence can do so with Midjourney. You can have up to three jobs simultaneously while you wait in line to be processed. These free are limited and your renders will come out slower than if you had purchased a subscription.

Much of this sites visual content is from Midjourney, we’ve used it to create logos, marketing collateral, and infographics. Between Midjourney and DALL-E  you should have enough creative control to dominate your marketing and stand out. 

Writing a blog about a potential housing bubble? Here’s a prompt to get you started

/imagine (Midjourney)

A futurisitic visionary image of the province of alberta photorealistic and captured on Hasselblad h6d-400c, zeiss prime lens, bokeh like f/0.8, tilt-shift lens, symmetrical balance, alchemical symbols, serene faces, beautifully color coded, intricate composition, digitally enhanced,




BEST PHOTO EDITING SOFTWARE FOR REALTORSAdobe Photoshop is regarded as a workhorse in the field of digital image processing. Its powerful capabilities enable real estate professionals to edit, improve, and convert property images with unrivaled accuracy. Photoshop, and AI image generators are a new thing though and it’s not quite what you might expect. Adobe unveiled new features in 2023 that allow users to do generative fills and remove objects. On top of a whole range of tools for creating visually appealing property listings, from altering lighting to erasing flaws. Real Estate Agents may use its extensive features to produce magnificent virtual tours and eye-catching advertising materials that will pique the interest of potential buyers.

Personally I started my journey of digital editing software with photoshop. Creating various graphic art pieces (some seen / downloaded by millions) It’s a tool I once may have said would be unreplaceable but is quickly being caught up to by others and with AI rapidly pushing other technologies and platform forward, I do see Photoshop becoming more niche in its space and not the go to it once was for many like myself.

Photoshop Pros and Cons


  • Precision Editing
  • Industry Standard


  • Requires Skill
  • Cost

Where I have a hard time dropping Photoshop? It’s still the best tool for elevated / advanced editing. I simply can’t get the same results anywhere else like I did here in Photoshop (In nearly the same amount of time I did here) I am experienced and know the tools, but this edit only took 10 minutes to complete overall.


ai tools on canva

Canva first and foremost is an all in one graphic design platform. From there they’ve evolved, and grown and gotten better, and at this stage it’s MY most used graphic editing software. Sure it can’t do it all, but in terms of collaboration and the ability to work anywhere off or online, the features, tools, export options, Canva at this point is a no brainer.

Canva’s AI-powered features only make it better. Recently launched the platform now offers a whole host of AI features. 

I have leveraged the BG remover tool to quickly take an agents portraits and strip the background inserting them into thumbnails, you can use the magic edit to change items or the magic eraser to clean up a dirty property.

Here’s a breakdown on some of the tools 

  1. Magic Resize: This tool is a real estate marketer’s dream. With just a click, it can adapt a single design to various formats. Imagine having a stunning listing photo resized instantly for an Instagram post, a Facebook banner, or a flyer, all maintaining impeccable quality and consistency.
  2. Magic Text: Canva’s Magic Text tool is like having a professional copywriter and designer in one. It optimizes text for readability and aesthetic appeal, ensuring that your property descriptions and headlines grab attention and convey professionalism.
  3. Background Remover: A cluttered or unappealing background in a property photo? No problem. With Canva’s background remover, realtors can focus the viewer’s attention on the property itself, making every listing look cleaner and more appealing.
  4. Design Suggestions: Stuck on ideas? Canva’s AI steps in to suggest complete design templates, tailored to the specific needs of a real estate listing. This means less time brainstorming and more time showcasing properties in the best light.
  5. Magic Grab / Text: These tools do exactly what you’d expect them to do, you can grab specific items from an image or grab (like IOS) text from an Image.


  • Ease of Use – This can’t be understated enough
  • Incredible design / template variety
  • Versatile


  • Limited Advanced Features in comparison to Photoshop
  • Generic Designs

Canva’s magic tools not only save time and money but also empower real estate agents with options and the ability to get creative quickly.

The program provides real estate brokers with a powerful tool for improving property visualization. This software uses AI algorithms to turn ordinary photographs into professionally set and equipped portraits. may digitally decorate an empty living room or a deserted garden, allowing potential buyers to imagine themselves living in the house. This AI image generator increases the online visibility of listings by offering realistic graphics, drawing more inquiries and possible purchasers. Pros and Cons


  • Specialized for Real Estate
  • Realism


  • Niche Focus
  • Dependent on Base Images



Fotor AI image generator enables you to generate any sort of art you can conceive. This comprises lifelike drawings, paintings, intriguing digital art, pixel art, and breathtaking 3D renderings. The program combines sophisticated machine learning algorithms such as VAE and GAN to boost image production.

It has a straightforward design which makes it one of the top AI image generators for real estate. If you are a rookie, you might experience trouble when utilizing it. Fotor lets you to sign-up for free and start making real estate photographs. To access advanced tools and generate professional-grade artwork you’ll need to subscribe to a premium subscription.

Fotor Pros and Cons


  • Broad Artistic Range
  • Free to Start


  • Advanced Features Require Subscription
  • Learning Curve


Jasper Art

Jasper Art is one of the best AI image generators for real estate, producing images using artificial intelligence when keywords and phrases are added. This program can assist you in creating 3D photos for your forthcoming real estate project. Jasper Art’s user interface is straightforward. Because the program is small, there is no danger of being disoriented. The tools are easily available, and everything is properly arranged.

If you’re not sure what kind of image you want, simply write some illustrative phrases into the art generators, and it will do the rest on its own. It’s a fantastic alternative to traditional stock images. You can also opt to accept or reject the outcomes.

Jasper Art Pros and Cons


  • Keyword-Based Creation
  • Easy to Use


  • Limited Customization
  • Potential for Generic Results


Want to take beautiful photos but are constrained by a lack of creative aptitude or technological know-how? Adaptation is essential in the ever-changing real estate landscape. Embracing AI image generators enables agents to adapt, develop, and prosper, assuring their success in a visually appealing and technologically advanced sector.

Because of the growth in AI image generators for real estate, you may build images from scratch using only text input. These tools do not require any prior knowledge or creative training to utilize. Choose the AI image generator that best meets your demands in order to generate original, genuine, and complicated images.

So arm yourself with these potent weapons, let your imagination run wild, and watch as your real estate business rises to unmatched heights.


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